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Widest number in arial font9/25/2023 This matched a common trend in printing tastes of the period. It has become one of the most popular typefaces of all time and is installed on most desktop computers.Īsked to advise on a redesign, Morison recommended that The Times change their text typeface from a spindly nineteenth-century face to a more robust, solid design, returning to traditions of printing from the eighteenth century and before. ![]() ![]() It was commissioned by the British newspaper The Times in 1931 and conceived by Stanley Morison, the artistic adviser to the British branch of the printing equipment company Monotype, in collaboration with Victor Lardent, a lettering artist in The Times's advertising department.
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